Sunday, October 24, 2010

Living in the South Shore, the greatest place on earth!



Thesis:
"Rabideau Publishing is multi-title publication company publishing magazines for those who love Cape Cod and the communities South of Boston ("The South Shore"). Titles include Cape Cod Magazine, South Shore Living magazine, Chatham Magazine, Cape Cod Guide and The Arts & Antiques Handbook."
http://www.ssliving.com/ under the About us page.


Five Facts:

1.) South Shore Livings top competitor is Cape Cod Life
2.)The magazine is about life style and activities that are going on around the south shore of Boston.
3.)The magazine company throws an event every year called "The Best of The South Shore"
4.)South Shore Living is published 10 times a year.
5.)My Dad worked with this magazine for multiple years

Triune Brain:
This magazine plays off of the limbic brain. It shows pictures of landscapes, houses, events and inspires a calm/amazed feeling when flipping through the pages. Also the magazine sparks activity in the neocortex, you have to actually read and process the text. Also it inspires thoughts about the south shore including questions and ideas.

8 Trends:
When talking about South Shore Living you could say that it reflects the economic shift, the publishing company has 5 magazines that are published on a regular basis. Also the magazines website has links for you to fallow them on face book and twitter linking it to the personal shift/trend.

7 Principles:
A principle of media that this magazine utilizes is emotional transfer. South Shore Living has an image of outdoors on almost every page. The pictures make you feel calm and play off your emotions.
Techniques-words and images to construct an image to get a story, or message across.

29 Persuasive Techniques:
The most used persuasive techniques in South Shore Living is testimonials, plain folks, and nostalgia. When on the subject of restraint reviews or any review they use quotes from people that always eat there or go to the place they writing about including famous people. They do the same thing with plain folks except on a smaller scale. Nostalgia is always used with pictures or stories about families etc.


1 comment:

  1. SOUTH SHORE makes the MASS beach look so good, Zach.

    Very good presentation!

    I want to come visit.

    Dr. W

    ReplyDelete